I'm an independent digital marketer and social media strategist based in the Philippines, working with brands worldwide. I hold a BS in Entrepreneurship, so I don't just market for businesses — I understand what it takes to run one: the late nights, the tight budgets, the pressure to always do more with less.
Earlier in my career, I spent seven years in global banking (HSBC, Deutsche Bank, ANZ, ING), then became a social media strategist in 2018. Since then, I've helped brands across a range of industries in the US, UK, Australia, and Asia grow without losing themselves in the process.
Now, in a world where AI can churn out content in seconds, I still believe the best marketing comes from sincere, well thought out solutions, not shortcuts. AI helps me work faster. It doesn't replace the human touch that makes people trust a brand.
