I spent seven years in global banking: HSBC, Deutsche Bank, ANZ, ING. I learned how demanding institutions build systems, and what it costs to live inside ones that always ask for more.
In 2018 I left and became a social media strategist. Seven years on, I've helped brands from skincare to publishing to home design, across the US, UK, Australia, and Asia, grow without burning out the people behind them.
Then AI arrived, and suddenly everyone could produce more content, faster. Most of it sounds exactly the same. That's where I planted my flag: use AI to clear the busywork so the human work gets more attention, not less. My assistant keeps the automations humming; I spend my time where experience matters. The parts that build real trust stay handmade.
Keep what matters. Unmake the rest.